Monday, December 2, 2013

a hunting logo for co-worker

I don't hunt. The reasons are the same as most people. Plus several others. I like to walk along and maybe push some deer toward the armed folks, but generally speaking, just too much cold to tolerate for meat I don't enjoy....though deer jerky is mighty fine! I come from a family of hunters. I like to shoot weapons. My brother had a wide range of powerful hand guns as well as assualt rifles before all the laws changed. I was into sports that required me to move. Sitting around was out. I struggled with fishing when I was very young as well. As I am typing this, I feel that this logo should be displayed with ZERO color around it. I love black and white for it is a proving ground of design. If your design holds up to being viewed without color, you've got solid work. Color, to me, is just fluff (not really cause I use a pile of it but that statement sounds good and tough for this post).  I am changing the look of as of this post. Minimalistic. 

This logo was straight forward with a hint of Harley Davidson as inspiration. Just a hint! I weathered it a bit using some texture I created printing from a Styrofoam sheet. Not sure what "Hard Times" means but it didn't need to be understood to get this design. I tossed around a dozen or so lettering styles before settling on something solid looking. I kept it hand drawn because I knew it was to be weathered. I like bolts, screws and rivets (I think I mentioned this in a previous post). The flatheads give it some elements that eat up some design space above as well as allowing me to form the word "hunting" around something other than the outside edge.

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