Saturday, May 10, 2014

mansfield university jazz ensemble and the mansfieldians cease and desist cd design

Before I type any further, I'd like to thank Dr. Sheryl Monkelien from the Mansfield University Music Department for giving me the green light to design another CD. It is an honor to work for her/them and to try to capture a mood and design a fitting layout. Their reputation as a talented department is the only inspiration I need when sitting down to work. The student performers they teach are amazing!

It all begins with Dr. Monkelien sending me the information that must fit into the layout and a CD of the tracks. The best part for me is that I am allowed to create what feels right. For the first few days I listen to the CD with my daughter while driving to school. Brainstorming is a constant. Sketching and bothering my wife with possible ideas can last quite a while. All I knew was that I wanted lots of hand drawn lettering...

Nothing has garnered more of my creative attention during the last decade than letters. Lettering is a never ending landscape that is impossible to truly conquer. The learning never stops....the struggles continue....the possibilities keep popping up.

I began with a red theme but accidentally stumbled onto some gray scale distressing while brainstorming in Photoshop. The type just seemed to fit that dark gray.

The most enjoyable part of the design was the track titles. Anywhere from 5 to 20 versions of each were drawn until one looked good next to the others.

insert with cover

The real struggle comes after the general design concept has been established. How do you fit all the information and make it feel like it was meant for that space?

insert (back)

tray card

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