My initial response was to solidify a script lettering style to set it apart from whatever fish was going to be created.
I figured that with this design they could easily letter a vehicle or scale it down to business card size and still have a solid look.
From this point, after they gave the thumbs up on the lettering, I moved on to sketching out a vintage looking layout using all the information that they supplied. I adjusted the "Reel Island" script to fit around the snook and used an oval as the general shape of the total image.
I did some minor adjustments to the title and set up an image that I believed would work as a smaller center chest design for the front of a tee.
Looking forward to hearing from the Lach family and hope the design is met with a positive response in the local community and patrons and it helps them to get the word out. If you are near Boca Grande, Florida, give them a call and do some terrific fishing in one of the most beautiful spots in the U.S of A.